People engaged with emotions first. Then comes the rational decision making, often after we’ve already made a decision with our feelings.
Courtney Seiter over at Bufferapp.com writes about ways to engage your audience from a marketing perspective. In short, happiness makes us want to share but it is anxiety, awe and anger that leaves a lasting impression.
Which makes sense if you consider the last time you read a book where you became angry at the villan – chances are you wanted to make the hero give them their comeuppance.
Linky: The Science of Emotion in Marketing: How Our Brains Decide What to Share and Whom to Trust @ Buffer
