13 Nov

5 Must-Haves of a Perfect Press Kit

Press Kit quote

Press Kit quoteSo this journalist mails you. She’s the vice-sub-deputy head of blogging at this paper out of Wichita and they’ve got this neighborhood news thing going and you’re going to be in an actual newspaper! Like, wow!

So you give all your best answers and you’re really clever and witty, if you can say so yourself. And then she asks you for an image.

“Sure,” you say, “sure. Let me just email you something, all right?”

And you scramble around and dig up a fresh photo from when you went bass fishing, and that’s all right because your project is all about bass, and you send it in and they crop it like crazy and you look like a slightly fuzzy psychopath.

Don’t worry. There are actually some simple guidelines to creating the perfect press kit. Here’s how. Read More

16 Oct

The Easy Way to Productivity: Habitica RPG Review

Habitica quote

Habitica quoteI’m in love.

I’ve always wanted to be more productive. I’ve tried ”GTD”, The Artist’s Way, a dozen others. But not once have I thought about the importance of the tools you use for your system.

Until now I’ve used Evernote, storing to-dos, projects and tasks. Yes, it’s serviceable (there’s even the Secret Weapon for doing it) but there’s been something missing. I’ve dutifully entered my tasks into lists and notes. I’ve dutifully checked boxes, dotted i’s and crossed t’s. I’ve dutifully followed my plan.

With Habitica I’m doing it for fun. Read More

10 May

Fight Mediocrity Review: Classic Business Books – in 10 Minutes Flat

Fight Mediocrity logo

Fight Mediocrity logoI’m a fan of business and self-help books. I like the idea of developing myself, of becoming better at what I do, of working more efficiently, knowing more, being happier.

Trouble is, I don’t have the time to read that I would like to have. I snatch minutes here, minutes there (and no, I don’t watch TV). But recently I stumbled across a great YouTube channel: Fight Mediocrity.

This guy is the animaniacs meets Cliff Notes of business and personal development book reviews. He takes an entire book and reduces it to the core concepts – complete with personal stories and explanations thrown in. So now I can speed-read (ok, watch) the classics in 10 minutes flat.

Yeah, you don’t get all the nifty tales and examples from the books. On the other hand you don’t need to spend hours upon hour reading. And his analyses are pretty spot on. I feel that I do get what the books are about from the short overviews and if I want more I can always get the book in question.

To sum it up: it’s fun, it’s accessible and it’s educational. One of those rare moments when what is good for you is also tasty. Go watch.

Here’s a sample:

Linky: Fight Mediocrity YouTube channel

11 Apr

Zen Pencils – An Amazing Inspirational Site

Zen Pencils Dinosaur

Zen Pencils DinosaurIt’s not often that I come across a site that immediately clicks with me. Zen Pencils is such a one.

Zen Pencils (or Gavin Aung Than, an Australian freelance cartoonist who is the one man show behind it) takes inspirational quotes from some of the greats of the world and creates cartoons based on them.

But wait, there’s more. The cartoons aren’t your regular, internet fare, cute kitten with cliché text type cartoons. No, Than creates entire stories surrounding the quotes, stories showing (as opposed to telling) the essence of the quote.

It may not be the exact way it was intended by the speaker (for example, I don’t think that Amelia Earhart thought it terms of cuddly monsters) but it certainly is in the spirit of the quote. And it stays with you. And it’s got Calvin and Hobes (well, Bill Waterson, which is almost the same thing).

So go read Zen Pencils.

Now.

20 Mar

ReWork – An Energy Kick in Your Creative Pants – Review

ReWork Cover ImageSome books give you knowledge. Some books give you energy. Rework is firmly in the energy category.

Rework is written by Jason Fried and David Heinemeier Hansson and is culled from their (and their coworkers’ ) blog at 37signals.com. Fried and Heinemeier are the men behind Basecamp, the collaborative platform, and several other lean productivity products and while I haven’t personally used Basecamp but I’ve heard good things about it.

Rework is a condensed version of their blog, so if you’ve been following that I’m guessing that you’ll recognize quite a lot. But if you haven’t read the blog, well, Rework puts the common, dinosaur, assumptions about running a company on their collective heads. Read More