So you’re finally going to start writing that novel. But there is a problem. You don’t know how to craft the perfect first sentence.
But you’ve found a book that talks about this. That’s good. However, it’s going to be two week’s delivery. That’s bad.
But you’ve found it in a second hand shop two towns over. You can get it today. That’s good. Except that your car has summer tires, and it’s a bit snowy outside. That’s bad.
But you can book a time at your tire shop today. That’s good. Except that your winter tires are worn. That’s bad.
But you can buy new winter tires. That’s-
That’s Shaving a Yak. Read what Seth Godin has to say about it: