26 Mar

3 Emotions that Engage Players

Robert Plutchik’s Wheel of Emotions

Robert Plutchik’s Wheel of EmotionsPeople engaged with emotions first. Then comes the rational decision making, often after we’ve already made a decision with our feelings.

Courtney Seiter over at Bufferapp.com writes about ways to engage your audience from a marketing perspective. In short, happiness makes us want to share but it is anxiety, awe and anger that leaves a lasting impression.

Which makes sense if you consider the last time you read a book where you became angry at the villan – chances are you wanted to make the hero give them their comeuppance.

Linky: The Science of Emotion in Marketing: How Our Brains Decide What to Share and Whom to Trust @ Buffer

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