So, without further ado, here are five wild success stories and hands on tips from five toy designers who went from zero to hero in no time flat. Some nuggets:
Find the hook. I couldn’t convince myself that Robot Turtles was a good idea until I came up with the phrase “A board game that teaches programming to preschoolers.” That generated interest. It was something new. If I said, “I made an educational board game,” nobody would have cared.
– Dan Shapiro
Always show what we call “wild card” concepts — things that are out of left field, not quite what you think your audience wants to see, because you just never know. I would never have thought that Educational Insights would love our concept and make a vehicle line. And I would have been wrong. But we did, they did, and kids love them.
– Bruce Lund
Always validate your toy idea. Build the smallest, quickest thing you can, and test it with real users: Put it live, point some Facebook ads at it, and get a hundred people you don’t know to give you their opinion. Ideally, do this five times with five slightly (or very) different things.
– Alice Taylor