Another Seth Godin post, because the man’s an underappreciated marketing and business genius.
When making a choice between two options, only consider what’s going to happen in the future, not which investments you’ve made in the past. The past investments are over, lost, gone forever. They are irrelevant to the future.
Sunk costs are the number one reason for inertia, for failing as a company. You’ve invested so much money, prestige, emotions into something that you can’t change course.
You’re stuck in the past, rather than considering the future. You’re working with old paradigms, trying to get your foot in the door at a Big 5 publishing house when you could just as well go indie, or go with small genre publisher, or share your writings for free and earn money from supporters.
There are thousands of options. Don’t be the one who holds onto hard-won knowledge that’s become outdated!
