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Guerilla Marketing

Buzz Marketing For Creative TypesWe’re inundated with information. Everywhere we look there’s a flashing sign: read, know, sense and buy, buy, buy. Buy our product, our brand, our life, our politics, ideas, opinions. Buy.

Just look at this year’s Essen list. Over a thousand new games, and that’s only in a small segment of a rather limited market, a market that has to compete against Old Media, New Media, and Real Life for that singular currency of human attention and time. So let’s put our information on the web and we’ll get thousands of interested parties.

Yeah, right. (more…)