Which leads us to the second point: games are a form of media. Media; like books, or video, or ancient scrolls, or newspapers, or TV broadcasts, or pamphlets, or press-releases. Just as “books” aren’t all supposed to be “fun, entertaining reads” neither must games. There are books that are written for entertainment (of all persuasions), just as there books designed to teach or instruct, or recount history, or inspire action or bring to tears. A film/video can be an instructional safety video or an inspiring work of artistic vision and narrative. Games are no different – and they certainly don’t have an obligation to be “fun” despite their historic roots. So long as a past notion of fun is used as a benchmark for conceiving of and evaluating games, the potential of the media is going to be constrained.