I like Schlock Mercenary. I read the comic every day. I buy pretty much every Schlock merchandise that comes along. That doesn’t make me a fan.
What makes me a fan is that whenever someone asks about comics, I mention Schlock Mercenary. When I talk to someone about idle time, or surfing the web, or entertainment, I mention Schlock Mercenary. Whenever people talk about SF, or humor or anthropomorphic piles of poop wielding plasma cannons, I mention Schlock Mercenary.
The difference between a fan and a follower is not how much money or time they spend on your stuff. The difference is that a fan will actively try to broaden your fan base. Fans engage non-followers in order to make them followers.
And that makes fans the most valuable resource you could have. These are the people who will work in your booth for the honor of wearing a Munchkin t-shirt. These are the people who will repeatedly post links to your stuff in their Facebook accounts. These are the people you want on your side.
So how do you get fans? Read More