Your time is much better spent creating content than creating a platform.

Yeah, this is a kicker for someone who spends so much time blogging and tweeting as I do. Yeah, I should follow my own advice except for one thing: I enjoy blogging. I like tweeting. But I don’t consider it a worthwhile, money making pursuit.

Sure, there are the John Scalzis, the Darren Rowses, the Howard Taylers, the Chuck Wendigs. They all went the social media route or the free route and look at them now: huge, HUGE, I tell you!

Look at all the people who built a platform only to discover that all they had was a bunch of posts that slowly faded into obscurity. (more…)