11 Mar

Why the Buy Once, Use Many business model makes Great Games Scarce

Bar Chart

Bar ChartYou’re hungry. You go to the store and, being a health conscious and overall enlightened person, you buy an ecological carrot. You eat it. Now you’re full (did I mention that you’re a real small eater, too?) and your carrot is gone. If you grow hungry again you need to go back to the store and buy another one. That’s the “buy once, use once” business model.

You’re a hockey fan. A big, big fan. You buy season tickets the moment they’re available. You buy season tickets for your entire family. You’re a great customer, someone who’s a pillar of support for your team. But once you’ve bought your season tickets you can go and see all the games without paying anything extra. That’s the “buy once, use many” business model. Read More

26 Aug

Testing for the mainstream market

Dominic CrapuchettesSome time ago I read Derek Thompson’s MeepleTown post (part 1, part 2) where he interviews Dominic Crapuchettes about his games and breaking into mainstream. Here’s a quote:

After [listening to us pitch] Wits & Wagers Amazon , the [Target] buyer was very interested – he said, “This was probably the most unique game that has ever been pitched to me. This is something I would like to play. But here’s my problem: If I carry it, it won’t sell. Here are the only things that have sold, based on my experience: One, a Hollywood license. Two, a 2+ million dollar television advertising campaign. Three, a recognizable brand name, because it’s been built up for 3-5 years in other channels, and it’s sold at least 100,000 copies previously. Those are the only three types of games that sell at Target.”

So, does this mean that you can’t break into mainstream without being, well, mainstream? Read More