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The holy grail for publishers and developers

A post on Gamasutra caught my eye:

To be able to establish a mascot character and product, like Mario, Sonic or Tomb Raiders for a game is the Holy Grail of game design and should never be taken lightly by any designer, if so tasked.
-William Anderson

While the post is aimed at electronic game developers there’s wisdom in it for board game designers as well: does your design lend itself to creating an ongoing franchise? If not, can you tweak it in such a way that it does?

Take a look at what AEG does with its shared world. These types of considerations are making their way into board games, too.

Read William Anderson’s post over at Gamasutra.

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